Ola Maté Drinks
Packaging illustrations
My task was to create 3 whimsical, imaginative illustrations for cans of mate-based drinks. The goal was to convey the flavours and benefits—mental clarity, energy, and productivity—while hinting at the brand’s Argentine roots. The founder was inspired
by a family tradition of drinking mate, brought to the U.S. by his grandmother.
I incorporated elements of this heritage through traditional patterns and logo.
The product targets Generation Z and promotes values such as community, openness, healthy living and adventure.
Credits
Illustrations - Bartle Alexa
The prototype of the logo was the grandmother of the brand's creator. Picture mornings in Nonna’s kitchen—steaming cups of yerba maté perfuming the air, fueling laughter and big dreams. She carried those cherished Argentine traditions all the way to the U.S., shaping what Ola Maté stands for today: a warm, communal spirit and a boundless zest for adventure.
Illustrations of the ingredients were also created for the website to highlight the health benefits of the beverages:
Grab your drink here!
